The partnership of Embratel with Bruno Senna started in 2006, when the Brazilian was disputing the English Formula 3. Since then, the company has invested in the pilot and supported his career. “It is a pride for Embratel to support, once again, the pilot Bruno Senna, and enable a special emotion for all the Brazilians, who love auto racing,” said José Formoso, president of Embratel.

Thus, Embratel, the most complete telecommunication operator in Brazil, consolidates its presence in the main auto racing category in the world, by associating its brand to the modernity and cutting edge technology present in Formula 1. In addition to Bruno Senna, Embratel is investing is sports and dozens of athletes that put Brazil in an outstanding position in the worldwide scenario. The Olympic Games are another highlight. The Embratel-Claro consortium will be the official sponsor in the telecommunications area of the Rio de Janeiro 2016 Olympic Games.

Embratel is the most complete Brazilian telecommunications operator. The company offers complete telecommunications solutions to the entire domestic market, including local telephone services, domestic and international long distance services, data transmission, video, Internet and cable television, in addition to providing services anywhere in the Brazilian territory with solutions via satellite. Embratel is part of the América Movil Group, a leading provider of telecommunication services offerings in Latin America. For more information, please visit www.embratel.com.br

Gillette is one of the P&G brands, and has been leading the Brazilian market in the razor-blade segment for over 30 years. Gillette has offered consumers a broad range of high-quality products with cutting-edge technology. Gillette has a comprehensive line of products for the perfect shave as well as deodorants, skin- and hair-care items.

Sold in over 80 countries, Head&Shoulders is the world’s top-selling shampoo. Head&Shoulders’ formula contains Dermasense®, with balanced pH, which acts directly on dandruff since initial usage. The brand offers a unique system combining shampoo and conditioner that acts from the first wash, eliminating visible signs of dandruff and scalp dryness, relieving itchiness and skin rashes while at the same time moisturizing the hair. H&S was launched in Brazil in November, 2010 with a line-up of 19 products, including shampoos and conditioners; in October 2011 the brand launched in Brazil a complimentary line-up of anti dandruff treatment creams.

Founded in October 1979, in Belo Horizonte, the MRV is the largest Brazilian real estate developer and builder in the low-income residential segment in Brazil. In 32 years, has sold over 140,000 units. It is the only Brazilian construction company present in 108 cities. The year 2011 was the best in company history, which reached R $ 4.322 billion in sales, representing an increase of 15% compared to 2010.

Sports marketing is part of the strategy from the 90's, when it sponsored the women's volleyball team of the Minas Tennis Clube, Belo Horizonte (MG). The building also has sponsored basketball and football teams and in 2012 makes his debut in Formula 1 with the sponsorship of the pilot Bruno Senna. "Sports marketing has the ability to greatly increase the visibility of a brand. With the sponsorship of Bruno Senna, we come to a sport whose attributes - such as competitiveness, innovation and consistency - are the same that make up the DNA of MRV. In addition, Bruno Senna has the profile of our client, is young, is seeking a successful career and the realization of their dreams ", says the president of MRV, Rubens Menin.

“We are very proud to be involved in F1 with Bruno Senna. We have been increasing our participation on most of the major sport events available and our aim is to watch our Brazilian talents winning more and more on those platforms.” Eike Batista

Santander, Bruno Senna and Brazil: making things happen together. Santander Brasil is proud of sponsoring  and supporting Brazilians talents  such as Bruno Senna and Felipe Massa in motor sport, and Pelé and Neymar in football.
 
With 3,775 branches and mini branches and more than 54,000 employees, Santander Brasil is the third largest bank in the private sector in asset terms and one of the biggest banks in the country, providing loans and financial guidance to over 19.3 million current account customers throughout Brazil. Santander has been active in the country for over 30 years and is proud of growing alongside Brazil and of playing a part in this success story. “The backing of yet another Brazilian in the main category of world motor racing  reinforces the performance of Santander in promoting sporting talent in Brazil”, declares Fernando Byington Egydio Martins, executive vice-president of Brand Strategy, Marketing, Communication and Interactivity at Santander.